Harriette Freear

Harriette shapes marketing and storytelling with clarity, personality and impact. Growing up in Dubai, she has a deep understanding of the local market and what resonates with audiences. She specialises in creative direction, visual content and strategic storytelling, delivering marketing that is authentic, engaging and commercially effective.

Earlier in her career, Harriette ran her own beauty business in Manchester, United Kingdom, building a brand, connecting with clients and managing all aspects of a growing business. That experience gave her a practical understanding of what makes people connect with a brand and continues to guide her creative leadership.

Harriette leads teams and collaborates with creative talent to uncover the stories that make brands memorable, focusing on visual storytelling, content development and strategy that communicates a brand’s identity.

Outside of work, she enjoys travelling with loved ones, exploring cities, discovering hidden gems, experiencing local cuisines and cooking together. She also stays active with Pilates and long walks with her dog, often finishing with a well-earned coffee.